There’s something very important you need to have for a blogging conference.
It’s not what you think…
It’s not your elevator pitch.
Having an elevator pitch is awesome if you’ve condensed your blog concept into a single sentence. But you don’t necessarily need to have a snappy sonnet to bandy about while you network in the line for the loo.
If someone asks you about what you blog about – be yourself. Be passionate about what and why you blog. If it takes you longer than a mouthful, screw it. It’s not the end of the world.
It’s not your outfits.
You don’t need to turn up dressed like you’re going for a job interview at Mammamia*. Turn up in whatever gear makes you feel your best. People who judge you entirely by what you’re wearing are not worth the price of the business card they’ve just handed to you. I’ll be wearing jeans and a fave t-shirt. And probably thongs. Because Gold Coast.
That said, if you’re the type that LOVES planning outfits (or you’re a fashion blogger), then go to town. I wanna see you there in your Sunday best!
It’s not your tech.
You don’t need your Macbook with its retina display, or your Samsung phone with two power banks for backup. You don’t even need the Wi-Fi that’s provided at the venue. You’re not going to suck if you don’t type furiously during conference sessions.
There’s nothing wrong with going old school and scribbling your notes on paper.
It’s not your business cards.
I confess to being a mad collector of business cards. There are SO pretty and feel nice when I pat them at networking events. I have a box of the ones I’ve collected over the last six years. I’ve got about 6 different designs of my own business cards – some that I’ve had designed and printed professionally, some that I’ve created in Word and printed at home. But you know what? After the first couple of hours of receiving someone’s business card, I never do anything with it ever again.
You’re better off just handing out scraps of paper – something your new bloggy BFF can refer to when they’re having their next introvert moment in a quiet room and check you out online. Then if you’re their cup of tea, they’ll follow you and voila! No more need for your business card.
What you really need…
Is a recent blog post. Ideally, one that’s less than, oh, 168 days old.
Cause what sort of blogger turns up to a blogging conference not having blogged in, well, forever?
Not this blogger!
* Why anyone would want to work for Mamamia, I have no idea…