Last month Fiona cottoned me onto Cudo and their $12-for-a-dozen cupcakes from Ghermez Cupcakes. The cupcake brand I’ve been wanting to try out for yonks. Awesome, right?

This afternoon, I got this email:

My name is Billy Tucker and I am the CEO of Cudo.   I am writing to you regarding your recent purchase of cupcakes from Ghermez Cupcakes on October 19, 2010.

At Cudo, your total satisfaction is everything to us.   We select the best businesses in Australia to partner with, who provide amazing offers in return.   However, as we received such a phenomenal response to this offer it is proving to be problematic to meet the demand from consumers without compromising quality and standards.

To ensure every Cudo experience is always a faultless one, on this occasion, I have come to the decision to unwind the offer and, instead, refund in full every one of the members who purchased but have yet to receive their cupcakes.

We would like to apologise for the inconvenience and disappointment this may cause, and would like to assure you that offering great quality is as important to us as offering a great bargain.

We have issued you with a refund and you should have a notification of this via email.

Okay, fine, I’m getting a refund, no problemo. But what’s the deal? Is it a simple case of Ghermez not being able to keep up with the demand? Were they not keeping their end of the deal?

Curiosity is killing this cat.

Also: I could murder a cupcake right now.

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54 thoughts on “Why did Cudo.com.au ditch Ghermez Cupcakes?

  1. @Phyli
    The comment form Ghermezcupcakes above have been posted by me, Ghazaleh Lyari, the owner of Ghermez. Given the sensitivity of the situation, all my employees have been stricly advised not to make any public comments about the situation. The comment posted above is the first response you have seen anywehre on the net, from Ghermez, its owner, or any of its employees.

    Posted on 4 November 2010 at 3:49 pm
  2. @ghermezcupcakes
    I understand that it is not uncommon for these websites to take 50% of the revenue from the deal, meaning that your share would have been around 50 cents per cupcake making this deal a big loser!

    That said, I would have expected a lot more financial acumen from a “former investment banker” and perhaps a better desire from both Cudo and Ghermez to try and come to a win-win situation for affected customers.

    Would it not have been a better outcome for everyone if the deal was reduced to say 6 cupcakes and Cudo (the equal partner in this debacle) had agreed to reduce their share to save both of you the reptuational damage.

    Posted on 4 November 2010 at 5:44 pm
  3. “Curiosity was killing this cat…..” Just came back from Westfield and had a beautiful pistachio rosewater cupcake from Ghermez….if they are all good like the pistachio cake, I will definitely become a regular customer.
    Ghermezcupcakes, good luck with your business!

    Posted on 4 November 2010 at 9:36 pm